The problem with Australian media
Thanks to Gavin Heaton of ServantofChaos (a top 25 global marketing blog) for the inspiration to this post. We’re a small country when it comes to media; traditional Australian media is owned by (less...
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In case you forgot what marketing is all about
David Armano from Logic+Emotion gives us something to chew on. I love that man’s thinking.
View ArticleGuest post by David Meerman Scott – The New Rules of B2B Marketing
This is a guest post from David Meerman Scott, thought leadership and viral marketing strategist and the author of “The New Rules of Marketing and PR: How to use news releases, blogs, podcasts, viral...
View ArticleHave you killed anyone lately?
If you ever have to create presentations, you need to see this. If you ever wondered how to fuel word of mouth, take a leaf out of Alexei Kapterev’s book
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If you’re not Australian, you won’t care…
But if you are, you might. What the hell is happening to the quality of this newspaper? The Age is supposedly one of the top three quality broadsheets in Australia. Have a look at this front page and...
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Time to sound out your advisors – online or on leave?
Overall, marketing and PR agencies and professionals haven’t come to grips with the online world. Media and communications people believe that “online” and “digital” is about technology rather than...
View ArticleHow web 2.0/social media is offering opportunities to B2B marketers
I subscribe to few newsletters these days, instead preferring RSS feeds, but the “Modern B2B Marketing” newsletter from Marketo is one that I like. Probably due to the easy lay out and great content....
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Top 50 Australian Marketing Pioneer blogs
Ok, I admit it. I was flattered when Julian Cole listed my blog as one of the Top 50 Australian Marketing Pioneers blogs. A lot of entries I don’t recognise, but Servant of Chaos, Brand DNA and Better...
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Accident or marketing strategy?
Google’s Chrome browser needs more polish – BizTech – Technology – theage.com.au “The browser was released this week after Google accidentally sent a comic book explaining Chrome’s features to a...
View ArticleSocial media in B2B – who is reviewing your product?
If there is one thing unique about B2B purchasing, it is the time and resources people devote to evaluating a potential purchase. Now imagine you are launching a new product. A good launch is one of...
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Youtube tells you what part of your video people like
I haven’t used Youtube very much, but I suspect I will use video more and more in the future as it will become increasingly popular in B2B marketing. My use to date has been to post little video’s of...
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Marketing peril – drawing conclusions based on your own bias
We’re all prone to it. I give you an example; there is clear evidence that people are moving from watching television to spending more time online. No argument there. But then I read a post by Seth...
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Read this blog on your mobile
Ok, following closely in the footsteps of fellow Australian blogger Stan Lee from BrandDNA, you can now read this blog a little easier on your mobile: http://marketingandbranding.mofuse.mobi Browse...
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How much do you focus on competitors?
It’s an interesting question. After all, our customers see us both and make their decisions accordingly. But where do you stop? How much information is enough, and how much is too much? It’s quite easy...
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Age of Conversation 2 – The Rising Water Level of B2B Marketing
Where we had 100 people collaborating on the first book, “The Age of Conversation”, the sequel, “The Age of Conversation – Why don’t they get it?” involved 237 people from around the world. My...
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“unsubscribe” – when we hit the “off” switch
I just read a blog post by a well respected author making a couple of good points about email marketing and the importance of the subject line and signature. Good information, but the post was 1,400...
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Merry Christmas everyone, and a peaceful and safe 2009
There are always plenty of things to worry about, but for the next few days I hope you enjoy the simple pleasure of spending time with friends and/or family. Let’s make it a cracking 2009. Merry...
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11 ways to make your online life easier
Over the years, I’ve used (and abandoned) literally dozens if not hundreds of online and offline software applications to help me deal with information overload, get things done, or simply play. Here...
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“My 6 year old son could have done that”
Anyone in marketing dealing with branding has heard that one before. About a logo design. About a tag line. Most of the time, it is very hard to argue the point. When you look at the final product of a...
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Bing vs Google – side by side
Here is a great idea: someone created a site that let’s you search one term and brings up Google and Bing side by side. The moment I saw this I realised why I liked Google so much. First, have a look...
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